First impressions are essential to audience connection. That’s why if you’re running a Sports Bar, your events posters need to match your overall brand’s aesthetic, which means fonts, colours and imaging are very important. Branding consistency builds familiarity and trust with your audience, which will always increase your connection with your audience. The image you present can be the different between generating loyal and new customers that want to see that you are promoting a professional image.You’ve heard that image speak a thousand words, right? Well, on social media platforms they speak a million words. That is why when you design a Sports Poster to announce the weeks coming live viewing at your bar, you should design the poster with the intention of engaging your followers. You can seriously increase conversions and engagement and boost your overall brand experience. If there’s one thing that cities have an abundance of, it’s pubs and bars. They’re at every corner and all of them try to be unique in their own way in order to attract people. But how do you gain popularity in such a saturated market?The first step is to decide what makes your bar different from all the others.